Posted: 11 Jul 2010 05:19 AM PDT
Wish-Bone salad dressing is upping the ante with an ad campaign and a new label on the bottles. The label includes the following bold statement:
Wow, that sounds great. Absorb more vitamins, from the oils in Wish-Bone, how did they manage that? What kind of special oil does Wish-Bone use? What a scientific breakthrough!! How come we didn't hear anything about this in the news?
Folks, sorry to be the party pooper – no news here. All and any fats help the body more readily absorb certain vitamins. Wish-Bone is not special in any which way, aside from a creative marketing department. Vitamins A,D,E, and K are known as fat soluble (vs. water soluble B vitamins). This means that consuming foods rich in these vitamins, together with a small amount of fat, can help more be absorbed by our body.
That's why it makes sense, aside from the flavor added, to have some oil in your salad, or to have some source of fat in whatever main dish you are having. Even the small amounts of fat from a serving of chicken or lean beef should suffice.
But if you do go ahead and purchase Wish-Bone salad dressing here's what else you'll get – lots of unnecessary and some potentially harmful ingredients. From Robusto Italiano's ingredient label:
Water, Soybean and Canola Oils, Distilled Vinegar, Sugar, Salt, Garlic (Dehydrated), Onion (Dehydrated), Red Bell Peppers (Dehydrated), Maltodextrin (Corn), Spices, Xanthan Gum, Autolyzed Yeast Extract, Natural Flavor, Lemon Juice Concentrate, Calcium Disodium EDTA (Used to Protect Quality), Caramel Color, Annatto Extract (Color)
Just for fun, let's imagine the marketing messages Wish-Bone could come up with for these prime ingredients:
made with Water
made with Soybean Oil
Sugar and salt
made with stuff from laboratories
Now with Calcium Disodium EDTA*
You get the drift. Salad dressing is a huge business where there probably shouldn't be one, not if this is the stuff that's pushed to consumers.
Our friend Jennifer Huget at the Washington Post looks at the bright side – if using a favorite dressing encourages you to eat more vegetables, that's a good thing.
What to do at the supermarket:
How about making you own Italian Dressing – it's really easy! Mix olive oil with some lemon juice, add a sprinkle of salt and pepper and presto – you're ready. Invest in a good olive oil and some lemons, not a bottle of chemicals.